Observing Canada’s Grocery Store Pricing Tactics

I walked into Safeway this morning to pick up a couple things we’ve run out of: milk, bread and bananas. Not just normal bread, but gluten-free bread. (Put “gluten-free” on any product and immediately double or triple the price of non gluten-free comparable items.) I notice the advertised prices. There’s a sign in front of my bread in the freezer section that looks like a sale price. My hopes go up. Then I see the sign: $5.49 each if you buy two. $5.99 for one.