The answer surprised me.
At first I was in business because I was tired of working for the man.
Then I was in business because I needed to do something with my time.
Then I was in business because I needed to show other people I could do it.
Then I had a baby and struggled to keep everything together.
Then I was in business when I’d rather be with my baby.
Then I had an awakening. I read Profit First.
Now I’m in business TO MAKE MONEY!
Seriously — every business owner should read Profit First by Mike Michalowicz. It’s changed EVERYTHING!